Ahmad Yousef
All workCase study 04 of 04

Stocks & ETFs: from CFDs to ownership

Role
Defined the product proposition and core investing journeys
Delivery
A senior product manager in my team led delivery
Partner
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Timeline
Live August 2026
01

The problem

The platform was built for CFD trading, where clients deal in margin and leverage. Owning real shares works differently: settlement, available cash, currencies and dividends all matter.

Stocks watchlist screen listing US shares with prices and daily changeBuy order sheet for a US share with limit price, quantity and available cash
02

The decision

Give investing its own clear experience, and launch it on time with a strict scope: spot equities, mobile first. Advanced order types and desktop parity became post-launch milestones.

03

What we built

Real share ownership with settlement and custody, not derivatives, and fractional shares from day one. 21,000+ stocks and ETFs across US, UK, European and UAE (DFM and ADX) exchanges. Cash wallets in USD, AED, GBP and EUR, with a convert-and-buy flow so clients can buy in any market's currency. Real-time portfolio valuation, corporate actions and live market data. The language is built for investing too: buying power and settled cash, not margin and leverage.

04

The hardest call

Holding that scope line. There was strong pressure to launch with full parity: take-profit and stop-loss orders, desktop interfaces and dual-listed assets. Solving every edge case at once would have put both the launch window and platform stability at risk.

05

Results

Launched on schedule in August 2026 after internal and external acceptance testing, with no settlement, reconciliation or execution incidents at launch. Advanced features follow from Q4.